Everything you need to know

PRIVACY & COOKIES

Privacy

As with all dentists, we collect personal information from you when you become a patient. Some of this information may be collected from this website. We use this information to make your dental care is as safe and comfortable as possible. We need it to carry out treatments, inform you of any important information about your treatment or the practice and occasionally to send you special offers and promotions.

The information we collect is:

Your name
Your address
Telephone number / mobile number – we’ll only call or text if we need to talk to you about your dental care
Email address – so we can email you appointment confirmations, offers etc. You can unsubscribe at any time (please allow 10 days for you request to be updated across all our systems).
Treatment records and medical history - to keep a history for both of us and for your safety and comfort

If we collect data or sell products directly from the website

If we collect data via the website, we use the latest secure server technology to ensure this information is protected to the highest standards. We use encryption to safeguard your information and only accept data from web browsers that permit communication through Secure Socket Layer (SSL) technology - this means your data is protected while in transit to our servers. Most web browsers above version three support this security. This encryption makes it virtually impossible for unauthorised parties to read any information that you send us. The encryption technique we use is the highest standard available for e-commerce and certified by VeriSign, the world's most respected certification body for Internet firms.

Cookies

Cookies are small text files that websites send to your computer. A cookie can be thought of as an Internet user's identification card. They let the website know when the user has returned. This lets the site bring up information relevant to that user, for example your name, past orders etc.

Cookies make the interaction between users and websites faster and easier. Without cookies, it would be very difficult for a website to allow a visitor to fill up a shopping basket or to remember the user's preferences or registration details for a future visit. The We Know Dental website uses cookies to allow customers to move from one part of the web site to another and to add items to the shopping basket without having to login repeatedly.

Cookies are not computer programs, and can't read other information saved on your hard drive. They cannot be used to disseminate viruses, or get a user's email address etc. They only contain and transfer to the website as much information as the users themselves have disclosed to that website. It is possible to opt out of cookies via your browser’s cookie settings, but if you do this you will not be able to shop from the We Know Dental website as the functions of the website are dependent on cookies. Please note that cookies are computer specific, so if you log on to any site from a different computer, the cookie settings on that computer will apply.

For further information about managing and disabling cookies on your computer see www.aboutcookies.org

When you visit our sites, cookies are either served directly by us, or by our business partners. Here is a description of the different kind of cookies we use.

Essential cookies

These cookies allow you to use the basic functionality of our website. For example, browsing our products, ordering and paying for items, checking your account information and viewing your order history.


Performance cookies

They allow us to get to know how you use our website. They are used to analyse visitor information such as usage, visitor numbers and help us see how effective our advertising is and to understand what you like. We also use this information to help improve our website, make our marketing more relevant and improve the user experience.


Functionality cookies

They allow us to provide additional functionalities to the website, and will retain some settings information. Whilst not essential for the functionality of our site, they do enable extra features that should improve your shopping experience.


Targeting cookies

We also use cookies to track visitors' interest in our products and services. We may use this to understand what most appeals to our customers so we can make our offers as appropriate as possible. Browsing behaviour is also used to create relevant banner advertising with product recommendations that we believe best relate to the items you viewed on our website. These banners are then served across other websites that you may visit, typically news sites, video sites and blogs. This process is called behavioural advertising and although the adverts are individually tailored to each visitor, all cookie data is anonymised and stored temporarily. Additionally, all banners of this type feature an "i" icon that provides more information from each advertising network and instructions on how to opt out. We also use the browsing behaviour data to create personal product recommendations on our website, our marketing emails and in any printed collateral.